Wholesale distribution is stuck in the past. Most B2B sales teams are still juggling spreadsheets, chasing down purchase orders via email, and wasting time on manual entry. That’s not scalable. Worse, it’s costing you money.
Subport is changing the game. With Subport, wholesalers and distributors can launch their own mobile-branded app designed for real-world B2B ecommerce. Whether you’re selling via Direct Store Delivery (DSD), inside sales reps, or customer self-ordering, Subport helps you sell more, fulfill faster, and stay lean. No dev team required.
TL;DR - Key Takeaways
- Custom-branded mobile app for your wholesale or DSD operation
- Built for B2B ecommerce with tiered pricing and order history
- DSD ready for reps to take orders in the field with route tools
- Automated sales order management to reduce fulfillment errors
- No coding required. Setup and launch handled by Subport
- Integrates with Square POS and other systems
- Perfect for sales reps, distributors, and wholesalers
What is Wholesale Distribution Software?
Wholesale distribution software helps businesses manage inventory, orders, and relationships with retail buyers across a wide territory. It’s the backbone of B2B operations for industries like food and beverage, cannabis, CPG, and more.
The Modern Challenges of Wholesale Distribution
Wholesale distribution is evolving fast. Margins are tight, labor is short, and buyers expect Amazon-level convenience. Whether you're in food and beverage, CPG, or industrial supplies, distributors today need to be faster, leaner, and more responsive — or risk being replaced.
Yet most distributors are still wrestling with outdated workflows and legacy systems that simply weren’t built for a mobile-first, B2B ecommerce world.
Mobile Access Isn’t a Luxury — It’s Essential
Field reps aren’t tethered to desks. They need access to inventory, pricing, and order entry tools in real time — from anywhere. Reps that can’t submit orders on the go, confirm delivery, or show customers updated pricing lose sales. Worse, they lose trust.
That’s why mobile applications for sales are no longer optional. A custom-branded mobile tool, purpose-built for wholesale and distribution, allows teams to close deals faster and avoid the lag that kills growth.
Direct Store Delivery (DSD) Needs Dedicated Support
Distributors using a DSD model face unique challenges: fast-turn deliveries, frequent reorders, route complexity, and rep-driven sales. These companies need a system that works where they work — in convenience stores, salons, restaurants, or mom-and-pop retail.
Key DSD-ready features in modern software should include:
- Route-based rep tools for order capture and delivery
- Customer-specific pricing and product visibility
- Real-time product availability
- Signature or photo proof of delivery
- Reporting dashboards by rep, route, and product
Subport: The Mobile B2B Ecommerce Software Built for Growth
Subport is built for wholesalers and DSD distributors who need a modern, mobile solution that works in the field. Your reps and customers can use the app to place orders, view products, track delivery, and reorder in seconds.
1. Branded Mobile App
You get your own branded app in iOS and Android app stores. Upload catalogs, show promotions, and let clients order 24/7 or through reps.
2. Built for DSD Distribution
DSD reps need fast tools. Subport offers route optimization, delivery confirmation, sales dashboards, and offline access.
Subport vs. Traditional DSD Software
| Feature | Subport | Legacy Software |
|---|---|---|
| Mobile-first design | Yes | Limited |
| Custom branded app | Yes | No |
| Tiered B2B pricing | Yes | Complex |
| Square POS integration | Yes | Rare |
| No-code setup | Yes | No |
| Deployment time | 2–4 weeks | 3–6 months |
3. Real B2B Ecommerce Features
Subport includes account-based pricing, purchase history, one-tap reorder, credit term tracking, and smart product search for buyers and reps.
4. Sales Reps and Self-Service Ordering
Reps can create orders, access customer pricing, and check delivery status. Buyers can order directly from their phone or tablet, anytime.
Key Benefits
| Benefit | Description |
|---|---|
| Faster Order Processing | Orders sync instantly. No manual entry. |
| Always On | Customers can order 24/7 from the app. |
| Fewer Errors | Reduce order mistakes with automation. |
| Custom Branding | Your app, logo, and experience. |
| Route Sales Ready | Reps can manage deliveries and reorders. |
| Better Customer Retention | Easy reordering and loyalty tools. |
Who Should Use Subport?
Subport is for wholesalers, distributors, field sales teams, and B2B suppliers across food, vape, beverage, fashion, industrial goods, and more.
Easy Setup, No Code
You provide your catalog and branding. Subport builds your app, configures the software, and launches you in a few weeks. No devs needed.
B2B Ecommerce Should Feel Like B2C
Today’s wholesale buyers expect a smooth digital experience. Clunky portals, broken catalogs, and confusing checkout flows create friction. Friction leads to abandoned orders, more phone calls, and fewer conversions.
Wholesale ecommerce platforms should include:
- Clean, searchable product catalogs with images
- Customer account-level access and purchase history
- Reorder functionality based on past invoices
- Net terms, saved cards, and flexible payment options
- Sales tax and shipping logic tailored for B2B
Order Management Has to Be Fast and Error-Proof
Distributors deal with high volumes of SKUs and frequent orders. Manual re-entry, duplicate data, and disconnected systems lead to mistakes. Those mistakes lead to chargebacks, lost inventory, and broken relationships.
Modern sales order management software must offer:
- Automated order routing and notifications
- Price lists linked to specific customers
- SKU bundles and kit options
- Role-based permissions for reps vs. admins
- Integration with POS (like Square or Stripe)
FAQ
What is wholesale distribution software?
Wholesale distribution software helps businesses manage inventory, pricing, orders, and customer accounts across multiple channels and reps.
What makes Subport different from other wholesale software?
Subport offers your own branded mobile app, real-time sales rep tools, and seamless B2B ecommerce features with no technical setup needed.
Can I use Subport for DSD distribution?
Yes. Subport is built with DSD distribution in mind. Sales reps can take orders from their phone or tablet, check inventory, and manage store routes.
Does Subport integrate with Square?
Yes. Subport connects directly to Square POS for payments, inventory sync, and reporting.
Is coding required to launch my mobile app?
No. Subport is fully managed. You provide your catalog and branding, and we build, publish, and maintain your app.
How long does it take to go live?
Typical turnaround is 2–4 weeks depending on catalog size and customization needs.
Can customers place orders themselves?
Yes. Clients can download your branded app, browse products, and submit wholesale orders on their own.
What industries is Subport best for?
Subport works well for food and beverage, vape and smoke, CPG, industrial suppliers, and any B2B distributor with a mobile sales team.
